Monitoring Social Media

By 2020, the number of social network users worldwide is forecast to be 2.34 billion, nearly a third (31%) of the global population. Having a social media presence is a great way to set and manage expectations about your hotel and offerings, as well as monitor engagement.

If you don’t want to worry about posting every few hours, Buffer is a great way to schedule your posts across multiple media platforms, including Twitter, Facebook, LinkedIn and more, ahead of time. It’s a true ‘set it and forget it’ tool. Buffer also provides analytics about engagement with your posts, like how many comments, likes and shares it’s received.

Another way to monitor your overall engagement is through Social Mention. Social mention aggregates 100+ social media outlets to provide a single source of information. Just type your property’s name in the homepage, and you’ll be able to see how people are engaging with you and what they’re saying about you. You can also set up daily email alerts so you can see how engagement changes over time.

Source: http://www.htrends.com/trends-detail-sid-92788.html