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Packaging Colors

Black Package

Black Package

Black is the color of power, authority and control. It tends to stand out when used as a packaging color as it makes products appear heavier and more expensive and transmits a higher perceived value.

Orange Package

Orange Package

Orange packaging suggests affordability, fun and adventure. There is almost a degree of risk in buying a product in orange packaging - will it be something different, an adventure, quality at an affordable price, or just something cheap and poor quality.

Blue Package

Blue Package

Blue relates to trust, honesty and reliability, strength and unity. When used in your packaging colors it communicates trust and reliability in the product.

Red Package

Red Package

Using red for your packaging colors draws attention to your product, stimulates the senses and excites the potential purchaser.

White Package

White Package

As a packaging color it is safe, basic, unadventurous and conservative, but a good choice where you want to create the impression of cleanliness, purity, efficiency or simplicity.

Green Package

Green Package

For packaging colors, green suggests natural, organic and healthy, a good color to use for environmentally friendly products.

Yellow Package

Yellow Package

In packaging colors yellow suggests either something original and innovative or a cheap, fun product. With its positive and happy energy it attracts children and young adolescents.

Pink Package

Pink Package

Pink packaging is generally most appropriate for products relating to the female market such as cosmetics, fashion, beauty and romance.

Brown Package

Brown Package

As a packaging color, brown is appropriate for products that suggest wholesome and organic, safety, or comfortable and homely.

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