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Packaging Colors
![]() Black PackageBlack is the color of power, authority and control. It tends to stand out when used as a packaging color as it makes products appear heavier and more expensive and transmits a higher perceived value. | ![]() Orange PackageOrange packaging suggests affordability, fun and adventure. There is almost a degree of risk in buying a product in orange packaging - will it be something different, an adventure, quality at an affordable price, or just something cheap and poor quality. | ![]() Blue PackageBlue relates to trust, honesty and reliability, strength and unity. When used in your packaging colors it communicates trust and reliability in the product. |
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![]() Red PackageUsing red for your packaging colors draws attention to your product, stimulates the senses and excites the potential purchaser. | ![]() White PackageAs a packaging color it is safe, basic, unadventurous and conservative, but a good choice where you want to create the impression of cleanliness, purity, efficiency or simplicity. | ![]() Green PackageFor packaging colors, green suggests natural, organic and healthy, a good color to use for environmentally friendly products. |
![]() Yellow PackageIn packaging colors yellow suggests either something original and innovative or a cheap, fun product. With its positive and happy energy it attracts children and young adolescents. | ![]() Pink PackagePink packaging is generally most appropriate for products relating to the female market such as cosmetics, fashion, beauty and romance. | ![]() Brown PackageAs a packaging color, brown is appropriate for products that suggest wholesome and organic, safety, or comfortable and homely. |
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