Eliciting Feedback

consumableps
Jan 18, 2017
1 min read

SurveyMonkey is one of the most popular ways to elicit feedback. With 25 million users, it’s a great way to follow up with your guests, learn from their experiences, and make improvements, if necessary. With customizable templates, you can quickly and easily create free surveys. The analytics suite is pretty impressive as well.

Just getting started? Google Forms is becoming more popular and is another option for getting feedback from your guests after their stay. It’s also integrated with Google’s other apps, so your reporting can be delivered via Google spreadsheets.

Some tips for creating a solid survey:

Test out the questions and the format of the survey beforehand.
Always include an area where your guest can provide more open-ended feedback.
Avoid leading questions (e.g., “How would you rate our fabulous restaurant” prompts the respondent to give you the answer you want, rather than truthful feedback)